Natural Perfume

We’ve created this section to better explain what natural perfume is. In a world dominated by synthetic scents, we find it best to frame natural perfumery in this context. We are not pitting the two against each other but find the differences helpful in explaining our product and why naturals are our guiding philosophy.

In many ways people’s expectations of what perfume should be has shifted along with the status quo. Many of us are so accustomed to smelling synthetic rose, for example, that the true scent of a rose is subplanted by its impersonation. Synthetic notes are often composed of a single molecule that is dominant in the natural scent. By contrast, natural ingredients are composed of hundreds of molecules. Many of these are insignificant in overall quantity but they are nonetheless important in representing the full olfactory spectrum of the raw material.

While synthetic ingredients are created in labs and factories, natural ingredients are mostly grown, harvested and extracted. This is a time-consuming process that is frought with the unpredictability and the difficulties of agriculture. Changing weather patterns and increasing geo-political tensions are both significant factors in the global natural scent extraction industry. Combined with the low yields that are standard with natural scent extraction, natural perfume ingredients tend to be far more expensive than their synthetic counterparts.

There are also differences in how the perfumes behave. Natural perfume ingredients are more readily absorbed by the skin than synthetic ingredients and therefore they do not have the same longevity as synthetic perfumes. We invite you to think that your skin responding more happily to natural ingredients is a good thing! The loss in sillage can be offset by spraying your natural perfume in your hair and on your clothes (although we recommend avoiding silk and other fine fabrics). This is also the traditional way of wearing perfumes, as it minimises the possibility that your skin chemistry alters the perfume too drastically. We also do our best to maximise the sillage of our perfumes by using fixatives and by having a 25% concentration of fragrance to alcohol. However, the wearing time of our perfumes is about 5 hours.

It is a reasonable ideal that our perfume should follow us where we go and turn every head as we walk into a room. Unfortunately everyone has this ideal and, with the proliferation of cheap synthetics, everyone does their best to achieve it. Combined with the proliferation of strongly scented spaces, detergents and skin products, the result is a cacophony of smells. We want to be very clear from the outset that our perfumes do not attempt to compete in this environment. Natural perfumes wear closer to the skin. They exist for you and those in your immediate vicinity. We like to think of it as polite subtlety 🙂

Finally, our definition of natural perfume ingredients includes the following: essential oils, absolutes, tinctures and CO2 extracts (although we rarely use these). We do not use so-called natural isolates. These isolates, although derived from natural ingredients, are chemically identical to their synthetic counterparts. We believe that natural fragrance molecules should not be isolated from their friends, both from an olfactory perspective and because we don’t trust molecular isolation for our health. This is a fine line and, ultimately, a personal choice. We use a quality alcohol base derived from sugar that is produced locally and free from any denaturants.

We encourage first-timers to natural perfume to purchase our sample set. This will give you an inexpensive taste of various natural blends.

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